We were tasked by Osborne Clarke to create a single online destination for their brand guidelines, assets and collateral. The 'Brand Centre' would need to allow both internal and external stakeholders to access detailed information and instructions on their branding and download assets needed to produce a wide range of printed and digital documents and products.
Creating a structure
After an initial discovery and consultation period I put together an information architecture and navigational structure to form the basis of the Brand Centre.
Simplify the complicated
The Brand Centre would need to be accessed by both employees and external suppliers/agencies. The initial requirements were quite complicated, different user levels were needed to dictate who could access different areas of the site and also who had permission to upload assets to the asset library.
I worked closely with the client to create a simplified user flow map that could accommodate all the required user levels and permissions.
Prototyping the experience
Once the architecture and user flows were signed off I could then start to produce a lo-res wireframe prototype that could be iterated upon to gather user and stakeholder feedback and refine the experience.
Refining the experience
As brand guardians we worked within the established branding guidelines and digital design system to take the wireframed prototype we had previously developed to create a hi-res prototype mock-up that was used for further testing and gathering of feedback.
The final product
The end result is a site with 4 different user levels used by over 1,600 global employees and external suppliers. The previously confusing library of assets is now organised and accessible and the concise and easy to navigate brand guidelines now allow for far greater global brand consistency.